Sea-Land to Distribute for Lubrizol

December 14, 2011

Sea-Land Chemical Co. will distribute Lubrizol Additives’ metalworking and other industrial additives in North America effective Jan. 1, 2012.

Lubrizol stated that it chose Westlake, Ohio-based Sea-Land because of its reputation, technical expertise, years of experience and knowledge of the industrial lubricants market.

“From a Lubrizol Additives standpoint, we have historically had distributors, but they were all outside of North America,” Jon Ridgway, global business manager for metalworking, told Lube Report. Sea-Land will be distributing to relatively small customers, strictly within North America.

“This is all about providing superior service to our customers,” Ridgway said. “Sea-Land has eight warehouses around North America, so they are able to supply [additives] very quickly. What we’ve chosen to do is to try and better serve a certain segment of customers, by employing Sea-Land to represent us just for industrial additives,” which includes additives used for hydraulic fluids, industrial gear oils, turbine oils and metalworking fluids.

Sea-Land’s close proximity to Lubrizol in the Cleveland area of Ohio was also appealing, he said. Lubrizol transferred its metalworking additives business from Spartanburg, S.C., to its Wickliffe, Ohio, headquarters in the third quarter of 2009.

“We were also looking for a distributor where there was minimal overlap with competitive producers,” Ridgway said.

“We try really hard not to offer [competing] chemistries to our customers,” Joseph Clayton, president of Sea-Land Chemical, told Lube Report. “We are very exact on the territories we cover and on the product lines.”

BY GEORGE GILL